Lifestyle is an expression of the life well lived. Lifestyle is the sum of our individual choices. It is the way we make our lives our very own. As old institutions fade and social structures fall away, the world is a smaller place. We are more mobile, jetting from one side of the world to the other, moving from one role in society to another. Nationality and class have been replaced by lifestyle. People find their place in the world through intelligence and taste. There are tribes of taste today. They recognize each other by their style. Lifestyle is the way a person distinguishes himself or herself. It is the artistry of living.

Ian Schrager has made the art of living his life’s work. He began his career creating clubs that redefined entertainment; then moved on to making people feel at home away from home. The brilliant success of his hotels came from his sheer determination to push the envelope and do something that had never been done before. The hotels were hailed as art and as theater. They provided what great hotels have always provided, an oasis of serenity, but they also delivered something new: an entertaining and transformative experience. Schrager’s hotels give you everything you want in a hotel plus what you never knew a hotel could provide, a truly visceral emotional experience that lifts your spirits. Each is more than a place to sleep. Schrager now brings the same transformative experience to the urban home.

The home is the ultimate expression of lifestyle. It is the sum of our tastes and pleasures. It not only expresses who we are, but helps transform us into who we want to be. It can make life better and improve the quality of life. Ian Schrager believes that through extraordinary architecture, unprecedented service and lifestyle management the home can truly reflect our lifestyle and improve our lives. As an expert in delivering the lifestyle to the most sophisticated and urbane clientele, Schrager is uniquely qualified to create homes that accomplish just that, and he has realized this at 40 Bond.